Last Year

The CIPD Recruitment Marketing Awards 2011 were the largest and most successful to date. Produced in association with People Management magazine for a second consecutive year, the “the awards by the industry; for the industry” were presented across a lavish evening at the Landmark Hotel in central London.

The night's winners were:

Agency: Work Communications

Best use of social media
Client: Running for ITV
Agency: andsome

Best internal recruitment communication
Client: Barclays
Agency: Bernard Hodes

Best recruitment website
Client: Asda
Agency: Work Communications

Best employer brand
Client: Asda
Agency: Work and peoplepeople Communications

Best press advertisement
Client: Asda: Opticians
Agency: Work Communications

Best graduate recruitment initiative
Client: KPMG
Agency: Bernard Hodes

Recruitment effectiveness
Client: G4S
Agency: Wave

Best diversity initiative
Client: RBS
Agency: ThirtyThree

Campaign of the year
Client: McDonald's
Agency: VCCP

Best outdoor recruitment
Client: YO! TV
Agency: Pink Squid

Best art direction
Client: Partnerships in Care
Agency: Work Communications

Best digital recruitment
Client: Royal Marines Band Service
Agency: M-iS

Agency of the year
Wave

And the Grand Prix winner for 2011 was.................................Work and peoplepeople Communications and Asda!