The CIPD Recruitment Marketing Awards (RMAs) are the most coveted and established awards in the recruitment marketing industry. With 14 categories representing a variety of media, the awards recognise outstanding creativity and business impact delivered through successful recruitment campaigns and initiatives.

Click here to see pictures of the event

And the winners are ...

Best use of copywriting
Client: CERN
Agency: Work Communications

Best use of social media
Client:  Running for ITV
Agency: andsome

Best internal recruitment communication
Client:  Barclays
Agency: Bernard Hodes

Best recruitment website
Client: Asda
Agency: Work Communications

Best employer brand
Client:  Asda
Agency: Work and peoplepeople Communications

Best press advertisement
Client: Asda: Opticians
Agency: Work Communications

Best graduate recruitment initiative
Client: KPMG
Agency: Bernard Hodes

Recruitment effectiveness
Client:  G4S            
Agency: Wave

Best diversity initiative
Client: RBS
Agency: ThirtyThree

Campaign of the year
Client: McDonald’s
Agency: VCCP

Best outdoor recruitment
Client: YO! TV
Agency: Pink Squid

Best art direction
Client: Partnerships in Care
Agency: Work Communications

Best digital recruitment
Client:  Royal Marines Band Service
Agency: M-iS

Agency of the year:
Wave

Best art direction

Alexander Mann Solutions - BAE Systems
JWT INSIDE - Diageo 
JWT INSIDE - Rolls Royce 
Penna - Elsevier
Pink Squid - YO! TV
TMP Worldwide - Air Tanker 
TMP Worldwide - GCHQ 
Work Communications - Partnerships in Care  

Best use of copywriting

andsome - ITV Studios
Euro RSCG Riley - Reckitt Benckiser
JWT INSIDE
Penna – Elsevier
Pink Squid - PizzaExpress
Work Communications - Cadbury
Work Communications - CERN

Campaign of the year

Bernard Hodes - Hertfordshire Constabulary 
Royal Navy, Carat, WCRS - Royal Marines
Maximum - A+O VVT
Pink Squid - YO! TV 
Penna - MI5
TMP Worldwide - Thames Valley Police 
VCCP - McDonald's

Best press advertisement

JWT INSIDE - Diageo
ThirtyThree - Warwick Castle 
TMP Worldwide - Wiltshire Fire & Rescue
Work Communications - Asda (opticians)
Work Communications - Asda (Shine Brighter)
Work Communications - Partnerships in Care 

Best graduate recruitment initiative

aia - QinetiQ
Bernard Hodes - KPMG 
SAS -  Ernst & Young
SMRS - Adidas
Stafford Long - Barclays Corporate
ThirtyThree - Barclays
ThirtyThree - PwC 
ThirtyThree - RBS 

Best outdoor recruitment

Bernard Hodes - Hertfordshire Constabulary
Maximum - Deloitte Netherlands 
M-iS - Royal Navy
Pink Squid - YO! TV
Stafford Long - Barclays Capital
Wave - G4S

Best digital recruitment

M-iS - Royal Marines Band Service
Pink Squid - YO! TV
SAS - Ernst & Young
SMRS – Adidas
Stafford Long - Barclays Capital
TMP Worldwide
TMP Worldwide - Thames Valley Police

Best recruitment website

aia – Linklaters
Alexander Mann Solutions - Heineken
Alexander Mann Solutions - TUI
Alexander Mann Solutions - Vodafone
Penna - SIS
Pink Squid - PizzaExpress
Work Communications - Asda 
Work Communications - Think Power

Best use of social media

Alexander Mann Solutions - Deloitte
andsome - ITV studios (runners)
andsome - ITV studios (storyliners)
Euro RSCG Riley - Reckitt Benckiser
Work Communications - Accenture  

Best internal recruitment communication

aia - Metropolitan Police Service
Bernard Hodes - Barclays
Blackbridge/DHC - British Gas
Feather Brooksbank - LSG
Penna - Elsevier
Pink Squid – Harrods
ThirtyThree - National Trust 
TMP Worldwide  - Lloyds Banking Group 

Best employer brand

Pink Squid - PizzaExpress
VCCP - McDonald's
Work Communications - Asda

Recruitment effectiveness
andsome - ITV Studios
Euro RSCG Riley - Standard Bank
Pink Squid - PizzaExpress
ThirtyThree - National Trust
Wave - G4S
Wave - YHA

Best diversity initiative

Alexander Mann Solutions - Deloitte
Penna - Turner Broadcasting
Publicis - RBS
Stafford Long - Barclays Capital
ThirtyThree - RBS

Agency of the year

Alexander Mann Solutions
andsome
Pink Squid
SMRS Limited
Wave

Launched in 1980, the CIPD Recruitment Marketing Awards are now 31 years old!  They continue to provide reward and recognition for excellence and professionalism in recruitment marketing.

Evolving each year to keep abreast of the changing dynamics in the industry we continuously review and adapt the awards categories to recognise innovation, creativity and effectiveness achieved through best practice recruitment marketing.  You don't have to take our word for it, just look at last year's awards video.