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Thursday 23 February 2012
CIPD Recruitment Media Awards 2011 logo
CIPD logo
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Categories

The CIPD Recruitment Marketing Awards feature 16 categories plus the "Grand Prix" overall winner . They recognise how outstanding creativity combined with the right medium results in successful recruitment campaigns. Work carried out since April 2011 is eligible and entries will be accepted from employers and agencies.





The awards are divided into eleven creative categories and five effectiveness or business impact categories. Each category has its own judging criteria (explained in greater detail in our ‘How to enter’ section) but attention to diversity will be considered in every category. All categories recognise original concepts and flair in their execution as well as broader business benefits from effective recruitment practices.

1. Best art direction

Rewarding originality, craftsmanship and aesthetic values, in this category judges will be looking for great concepts and intelligent use of photography or illustration and layout. Only one piece of work can be entered at a time, so if you have a series of three advertisements and all are worthy, they’ll need to be supplied as three separate entries. Brochures and digital executions are included in this category.

2. Best use of copywriting

Any marketing that demonstrates engaging, original and enticing copy. The best entries in this category will have captured the imagination of candidates with intelligent and targeted writing. As with the art direction category, you will need to enter individual pieces of work rather than a campaign. Again, brochures and digital executions are included in this category.

3. Campaign of the year

A series of work aimed at the same target audience over at least three different pieces of work. If an identical advert is planned to hit the press a number of times or repeated across different media then it doesn't qualify. Graduate campaigns are also excluded from this category.

4. Best press advertisement

This category is for any single print advertisement that doesn’t specifically fit under another heading. We’re looking for one-off ads, cleverly executed that create an immediate impact.

5. Best graduate initiative

Recognising recruitment activity aimed at the graduate audience, this category often attracts large campaigns that include brochures, on-campus activities, DVDs and/or a range of marketing materials.
One-off graduate advertisements should be entered into ‘medium-specific’ categories such as press or digital.

6. Best outdoor campaign

Recognising all work that has appeared out-of-home rather than in press or digital media, such as ambient media, posters, campus events and outdoor installations. This category is also open to graduate work.

7. Best digital solution

Open to all recruitment work that makes use of digital media; so banners, email, interactive games and virtual environments are all included. Essentially, everything that isn't a website.

8. Best recruitment website

Recognising the work that goes into producing creative but usable websites that engage employees or future employees. This category includes recruitment microsites, career portals and extranets.

9. Best internal recruitment communication

The way any company speaks to its employees is key and this category aims to find the best examples of that whether they be internal recruitment advertisements, induction programmes, referral schemes or intranets.  The judges will be looking for a real reflection of the company's culture and brand.


10. Best use of social media

Open to all recruitment work that makes use of social/professional networking media. This category considers the interaction with potential candidates, raising an employer's brand and the impact made through a creative use of social media.

11. Best use of video 


>>>>NEW CATEGORY
This new category recognises the best examples of video production and direction. Whether it is for internal purposes, to drive recruitment, promote an employer's brand or communicate with existing staff, we're looking for the industry's finest video execution.  

12. Best employer brand initiative
A well-executed employer brand can make a profound difference to an employer's recruitment and retention. The creation of an effective employer brand poses many challenges and therefore, in addition to creativity, the judges will be looking for work that impacts the whole employee lifecycle from profile raising and attraction through to on-boarding and engagement. Evidence of this thinking, strategy and execution behind the brand, and how it's worked both inside and out of the organisation will be required.

13. Recruitment effectiveness
This award recognises well-planned, well-designed and well-executed work that has helped companies to achieve their talent acquisition goals. Measurable evidence of how the strategy and execution met the brief and its objectives will be required. Any initiatives launched since September 2010 are eligible in this category.

14. Best diversity initiative
This award recognises advertisements, campaigns or initiatives that have successfully attracted or retained talent from diverse or under-represented backgrounds. Submissions should show clear evidence of the promotion's performance against objectives. Such evidence could consist of raised awareness of diversity policies, internal opinion surveys, candidate response rates and ongoing initiatives that drive awareness of diversity and meet your objectives. Any initiatives launched since September 2010 are eligible in this category.

15. Best in-house recruitment team
>>>>NEW CATEGORY
This award is open to all recruitment marketing initiatives created, managed and delivered by an in-house team. Judges will be looking for an employer that has created a well-planned, creative and effective recruitment campaign, in print or digital.

16. Agency of the year
This award will be presented to the recruitment marketing agency that can best illustrate: an understanding of its clients' needs; evidence of successful client relationships; creativity and innovation; measurable successes; its ability to operate in line with best practice and equal opportunities.

We are looking for a recruitment agency that makes clients' lives easy by sourcing the very best talent on their behalf.


Grand Prix Award

An overall winner award will also be presented on the evening of Wednesday  11 July 2012. The best of the best – the judges will present this award to the category winner that they deem to have produced the most outstanding recruitment marketing activity of the past year. This category cannot be directly entered for.